Marketing automation is the use of software to automate marketing actions. So many marketing organizations are adopting this method to handle repetitive tasks such as social media, emails and several platforms. This is a new technology that makes marketing a lot easier than it used to be.
The benefit of Marketing Automation Platforms
Reduce your staffing cost
Marketing automation platform can save a company from staffing cost, a job that needed 50 people to do can be done by a single person today, who is in charge of inserting values.
Increased revenue and average deal size
Automating your cross-sell, up-sell, and customer follow-ups will surely bring a turnaround in your business. More effect is felt if you combine this automation with quality lead management and prioritization, you will definitely produce a larger return on investment.
Improve accountability of marketing & sales teams
Although fraud has not been eradicated by 100%, marketing automation platforms are they best whistle-blower that detects any form of irregularity in the company accounting. It is more difficult to manipulate figures because of the birds-eye view reporting method of the company.
Less repetition, more creativity
Repetitive tasks that usually choke up staffs are being handled by marketing automation tools, therefore, the staffs of the organization will channel their energy into other creative tasks. We can, therefore, conclude that marketing automation platforms boost productivity and effectiveness of a staff.
Target potential customers across multiple channels
With this new marketing technology, you can now reach to your clients instantly and also in a personalized way.
Save time managing your social media campaigns
Marketing automation platforms are awesome, there are some that can allow you to manage all your social media account from a single dashboard, meaning you can post to several platforms at a go, instead of logging into each of them.
Taking the guesswork out of lead scoring
Marketing automation software can be set up to do your lead scoring, all you have to do is to insert rules and criteria to for this software to use as a marking scheme, once this is done, the software automatically scores incoming leads based on the leads information.
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