How to Use AI in Marketing

Artificial Intelligence is a new era of technology, it the act of empowering computer program with the ability to think and learn like humans. This technology can be used in medicine for more perfection in surgery, in engineering, and also in marketing.

Artificial intelligence marketing is a method of using customer present information to predict their next move and produce better means of satisfaction.

How AI can be used to promote your Marketing

Chatbots.

Chatbots are bots or one of the marketing automation tools. The AI studies the customer interaction, needs, and their preference, and spot frequent problems always encountered by the customer

Lead generation

The aim of every marketer is to develop new strategies that can find quality leads for the sales team. AI is the best way to achieve this, an AI machine can go through millions of data to find and generate valuable leads.

Automate marketing tasks

AI is the major reason for the sudden increase in marketing automation. It has made repetitive jobs better. A bulky task such as sending cold emails which have always been an issue for marketers has been made easy with marketing automation tools.

Optimize Digital Advertising Campaigns

Today advertising has been revolutionized with incredible marketing automation tools. AI is what helps you to use Google AdWords to buy keyword ad space. There are different ways to optimize digital advertising, using AI can help you with better analysis. AI will swim in billions of consumer data Gidden in keywords, searches, and social profile to create a more persuasive digital ad.

Create Detailed Consumer Profiles

AI can be used to understand consumers better, giving you the right leads and suggestion to consumer’s requirements, that means you will end up sending only the right message to the right people at the most perfect time. AI gets a detailed profile of your clients by studying their interactions. This helps the marketer to create more personalized content rather than the normal generic content to all clients.

Source: ADODM