Artificial intelligence (AI) is keen on changing the
marketing world as it is opening ways of automating processes and delivering
more personalized experiences across various platforms. Artificial
intelligent will not take down the human race but it is really transforming the
marketing world.
According to reports, numerous marketers have implemented AI
into their workflow while quite a lot of them are still planning
to. People are seriously adopting AI because they know it would help to
broaden their knowledge about their customers, enhance their productivity and
also create a better performing content.
Even though the full capabilities of AI are yet to be
implemented, many marketers are adjusting to the learning curve – numerous
brands are using this powerful tool to engage their audiences on
social media.
Below are the 3 ways brands are using AI on social media
Placing personalized social feeds on their websites
So many industries are effectively making use of this tool
to connect social engagement and e-commerce. When properly implemented,
artificial intelligence can help you drive a huge number of followers on your
social media page to your product and checkout page where they can
access your products and then make purchases. AI presents marketers with an
option to set up an algorithm based feed of social posts customized for each social media
users on their various sites.
Marketers are able to build a solid customer experience and make the research and
buying process more seamless for social audiences when they pace personalized
social posts on their site.
Finding social influencers among their audiences
The impact of influencer marketing on how consumers feel
about a brand cannot be underestimated. But, marketers still face so many
challenges in finding the right influencers for their campaigns.
This is where AI could come in. Brands can employ AI to scan their social audiences
for influencers who are leading the conversation and creating high-quality
content. Finding the right influencers help a brand to get over the headache of
having to manually score social conversations for valuable players.
AI and social media join forces
AI may appear to be difficult to understand and intimidating
as well, but for marketers, it leads to one major opportunity: data. AI-powered
tools can save time and resources by automating processes and
fetching more data for your brand.
Marketers can now make use of the available data to
accomplish a range of goals, like finding influencers, delivering more
personalized experiences, and closing the bridge between social engagements and
online or in-store conversions.
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