According to research, over 2.5 billion people are expected
to have a minimum of one social media channel by the end of 2018; marketers are
increasingly making use of this platform to get to their growing audience
daily.
Having a social media account nowadays is as common as
having an ID and it’s expected that they will keep overly increasing. The big
question is how do you monetize this great development and make sure you hit
the right audience?
The answer is very simple: Artificial Intelligence.
A quite number of tools are being implemented to make social
media run smoothly as technology improves. Artificial intelligence is also
making a huge headway in providing social media users with great experience.
The Social Network
Numerous companies have identified artificial intelligence
as a vital means to make a business successful. For instance, Facebook, the
most used social networking site invested in artificial intelligence in 2013
and since then, it has been all over facebook. You will be surprised if I
should tell you that most of what you do on the site is influenced by AI, uh?
From neural networks learning to tag to image recognition which makes it easier
for you to find your friends are all influenced by AI.
Artificial intelligence has been used tremendously to solve so
many social media issues.
Artificial Intelligence on tweeters
Twitter is currently working on
using AI to categorize tweets in order to keep the content people
care most at the top of their timeline. Twitter uses neural networks to crop
pictures so as to maximize their aesthetic output. AI uses an eye-tracking
record to do this. Eye-tracking records the part people view most in a picture
which implies that AI fully understands the most appealing part of a picture
and uses it to crop pictures to make it outstanding.
The impact of artificial
intelligence on social media is on the increase daily and it will
keep progressing.
Think of artificial intelligence as the airplane moment,
when people finally had the chance to go from one region to another.
2.5+ billion People will be within easy reach, and it’s down
to artificial
intelligence.
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